In this article, we delve into the top 9 reasons why Google suspends local listings. Understanding these reasons will help businesses ensure their listings comply with Google’s guidelines and avoid suspension. Google My Business (GMB) is an essential tool for local businesses, and having a suspended listing can negatively impact their online visibility and reputation.
- Inaccurate Business Information
One of the leading causes of Google suspensions is providing inaccurate business information. This includes incorrect addresses, phone numbers, and website URLs. To outrank such issues, it is crucial to regularly review and update your GMB profile, ensuring all details are correct and up-to-date.
- Violation of Google Guidelines
Google has strict guidelines that businesses must adhere to when creating and maintaining their GMB listings. Violating these guidelines can lead to immediate suspension. To outrank the risk of guideline violations, it is essential to familiarize yourself with Google’s guidelines and follow them diligently.
- Multiple GMB Listings for the Same Business
Having multiple GMB listings for the same business location is a common mistake that can lead to suspension. Google prefers a single, verified listing per physical location. If you have multiple listings, consolidate them into one to avoid suspension and improve your search rankings.
- False Reviews and Spammy Content
Engaging in fake reviews or using spammy content to manipulate search rankings can quickly get your listing suspended. Instead, focus on providing excellent products or services and encourage genuine customer reviews to build trust and credibility.
- Keyword Stuffing in Business Name
Keyword stuffing your business name is a violation of Google’s guidelines and can result in suspension. Ensure your business name reflects your actual business and does not include unnecessary keywords.
- Listing Ineligible Addresses
Listing a virtual office, PO box, or an address that is not staffed by your business can lead to suspension. Only use a physical address where your business is located to maintain a compliant listing.
- Infringement of Intellectual Property
Using copyrighted material or trademarks without proper authorization can trigger a suspension. To outrank this issue, conduct a thorough check of your content and ensure you have permission to use any third-party material.
- Malicious Activity
If your GMB listing is associated with malicious activity or engages in deceptive practices, it will likely be suspended. Implement strong security measures and keep a close eye on your listing to prevent any malicious behavior.
- Repeated Violations
Continuously violating Google’s guidelines after reinstatement can lead to permanent suspension. Once your listing is reinstated, it’s crucial to maintain compliance and rectify any issues promptly.
Google suspends local listings for various reasons, but by understanding and addressing these issues, you can outrank the competition and maintain a prominent presence on Google’s search results. Ensure your business information is accurate, adhere to Google’s guidelines, and prioritize building a reputable and trustworthy online presence.