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A microsite can offer distinct advantages over a regular website when it comes to SEO (Search Engine Optimization). Here’s why:
Focused Content: Microsites are designed to address specific topics, products, or campaigns. This focused content allows search engines to better understand your site’s purpose, leading to higher relevance and better rankings for targeted keywords.
Keyword Optimization: With a narrow focus, microsites can be finely tuned for specific keywords and phrases. This level of optimization enhances your chances of ranking higher for those keywords, attracting users who are directly interested in your offerings.
Backlink Strategy: Microsites can be developed as standalone entities, allowing for a unique backlinking strategy. You can build high-quality, relevant links specifically for the microsite, increasing its authority and improving its chances of ranking well.
EMD as Domain: EMDs(Exact match Domain), which precisely match a user’s search query, were seen as highly relevant. They could potentially rank higher for specific keywords, as Google considered them more likely to contain content directly related to the user’s intent.